parabello's
packaging design | spring 2025
Parabello’s was designed to be a modernized evolution of my earlier project, Past Time Creamery (seen below,) which featured entirely hand-rendered, vintage-inspired typography.
While the original designs successfully captured the intended aesthetic, I wanted to push my skills further by reimagining the brand with a more structured and contemporary feel.
To achieve this, I adjusted the brand to contain a refined typographic and grid system that focuses on clean geometry, balanced spacing, and a contemporary, eye-catching color palette.
The new design maintains retro staples while embracing a sleeker, more versatile identity. This project highlights my ability to not only create strong initial concepts but also assess and refine my own work to align with new goals. Created in Adobe Illustrator and Adobe Substance 3D Stager.
